Business Consulting Manager
Eleonora Sanchez
7+ years in Management Consulting at Ernst & Young and KPMG — driving marketing strategy, customer experience, and business transformation
Profile
Business Consulting Manager with 7+ years of experience at Ernst & Young and KPMG, specializing in marketing and sales strategy, customer experience, and business transformation.
I combine a data-driven mindset with strong problem-solving skills and a focus on client satisfaction and team development. Experienced in leading cross-functional teams and delivering strategic transformation programs across multiple industries — Tech, Energy, Telco, Insurance, and Food & Beverage.
Proven ability to work closely with C-level stakeholders, translating complex business challenges into actionable strategies that drive measurable results in CX performance, commercial effectiveness, and operational efficiency.
Experience
Ernst & Young — Milan, Italy
Manager – Marketing and Sales Strategy & Customer Experience
Lead cross-functional teams (6+ FTE) and drive transformation programs across multiple industries (Tech, Energy, Telco, Insurance, Food & Beverage), working closely with C-level stakeholders on customer, marketing and commercial strategies.
- Business development: delivered 10–15 strategic proposals/year, supporting business development and account growth
- Commercial team portfolio: defined and executed the commercial re-portfolio strategy for 70+ sales reps, improving client–sales alignment and coverage effectiveness
- Financial–performance correlation: developed a data-driven correlation model linking financial KPIs with operational and CX performance
- CX measurement & governance: designed the CX measurement framework (journeys, listening model, dashboards), contributing to a +12% NPS increase
- Pricing excellence: developed and implemented the new pricing operating model, reducing operational effort by 10%
- Loyalty program: re-designed the loyalty strategy, increasing customer retention by 8%
KPMG Advisory S.p.A. — Milan, Italy
Senior Consultant – Customer Experience & Marketing Strategy
Managed multifunctional projects across multiple industries (Energy, Telco, Entertainment & Media, Food & Beverage, Fashion), delivering end-to-end transformation programs.
- Marketing & sales strategy: contributed to redesigning the commercial operating model and improved CRM adoption by 30%, strengthening alignment between marketing and sales
- CX & performance improvement: analyzed customer and business KPIs to identify 10 priority transformation areas, focusing efforts on the 5 initiatives with the highest impact on CX and commercial performance
Bournemouth University — Bournemouth, UK
Research Assistant
Supported academic research activities within the marketing department during the MSc program.
- Assisted in data collection, analysis, and reporting for marketing research projects
- Contributed to the development of research frameworks and literature reviews
Artsana S.p.A. (Pikdare dept) — Como, Italy
Assistant of Marketing Director
Supported the Marketing Director in day-to-day operations and strategic marketing initiatives within the Pikdare division.
- Assisted in the planning and execution of marketing campaigns and product launches
- Coordinated cross-functional activities between marketing, sales, and product teams
Education
Academic Background
Bournemouth University
MSc in Marketing Management
Bournemouth, UK · Jan 2018 – Jul 2019
Universidad de Granada
Erasmus Exchange Programme
Granada, Spain · Sep 2015 – Jan 2016
Scuola Civica Interpreti e Traduttori
Bachelor in Linguistic Mediation
Milan, Italy · Sep 2013 – Dec 2016
Languages
Skills & Expertise
Core Competencies
Tools & Platforms
Professional Focus Areas
My Approach
Data-Driven Mindset
I approach every challenge with a strong analytical lens — building models that link KPIs to business outcomes and turning complex data into clear, actionable insights.
People & Team Development
Leading cross-functional teams is at the heart of my work. I believe great results come from empowered people, clear direction, and a culture of accountability.
Multicultural Perspective
Fluent in Italian, English, and Spanish, with international academic experience across the UK and Spain — I bring a global mindset to every client engagement.
Result-Oriented Execution
From strategy to delivery, I stay focused on impact. Whether it's a +12% NPS increase or a 30% CRM adoption improvement, I drive initiatives that move the needle.